Wouldn’t it be great if every potential client we came across when we are out prospecting and cold calling was our best client? You know the kind I’m talking about. The kind of clients who get your value, stick around, and happily tell others about you. Well, unfortunately—not every buyer is your best buyer. So how do you attract more of those top-tier buyers and fewer people who truly have zero intention to buy? It starts with you getting intentional about who you’re targeting and how you’re showing up.
1. Know Who You’re Talking To
First things first: get crystal clear on who your ideal buyer is. Go beyond age, job title, or industry. We need to know what keeps them up at night. What do they value more than a discount? When you can answer those questions or others like it, your messaging gets sharper, your offers become more relevant, and the right people start showing up. Use your professionalism, pricing, and positioning to attract serious buyers and gently repel the ones who aren’t a fit for what you can’t fix.
2. Be the Guide, Not the Pitch
Top buyers aren’t just looking for a product—they want to buy from someone they trust. Show them you’re the expert. Share your insights. Highlight real results. Let your content, testimonials, and client stories do the heavy lifting. When your target buyers see you as the go-to expert in your field, they’ll actively seek you out rather than the other way around. The more value you give upfront, the more authority you build—and when people trust you, they buy from you.
3. Make It Feel Like a VIP Experience
All buyers, especially those high-quality or top-tier buyers, want to feel like they’re special. This indicates that you took the time to understand their business and provide solutions tailored to their specific needs. By raising their experience, you are also raising the perceived value of your offer—and you naturally filter out the tire-kickers while attracting more serious and committed buyers.
The Bottom Line is this:
If you want to attract the best buyers, you have to be at your best. The best buyers don’t come by accident. They want clarity, credibility, and an outstanding experience. Speak their language, address their challenge, and provide solutions that show you’ve not only taken the time to understand their business. but you went above and beyond to deliver that premium/VIP experience. When you do that, you won’t just close sales; you’ll build lasting relationships with the right people.
Let me ask you, “What’s the one strategy that’s helped you attract your best clients or customers?”
