Do You Seek Opportunity or Do You Seek Security?


The question of seeking opportunity versus seeking security is one of mindset—scarcity versus abundance, comfort versus growth. Before we go any further, let me define mindset  – Mindset is a set of beliefs, attitudes and assumptions that shape our perception of reality.   Now that we are clear on what a mindset is, let’s jump right in.

Sales Mindset Seeking Opportunity

A salesperson with an opportunity-seeking mindset actively looks for new business opportunities in new markets and untapped customer segments. They embrace change and innovation, always on the lookout for emerging trends and technologies. For example, because they love stepping into the unknown, embracing risk and betting on themselves and their ability to adapt and grow they might experiment with a seldom used sales technique or with the latest cutting-edge CRM tool, aiming to capture a growing demographic.  This mindset thrives on calculated risks and learning from failures. Their goal is to surpass targets and drive exponential growth, viewing challenges as stepping stones for advancement.


Sales Mindset Seeking Security

When a salesperson has a security focused mindset they are looking to avoid new business and market opportunities that might lead to failure. They are looking for stability because this is what feels safe, predictable and reliable. They focus heavily on maintaining strong relationships with existing clients as well as sticking to more traditional sales techniques that have proven to be successful in the past.  While at the same time avoiding new approaches that could disrupt the routines that have consistently produced results. Their focus is on meeting consistent quotas and ensuring a steady performance, minimizing risks. While this mindset provides a reliable foundation, it comes at the expense of being able to adapt in a rapidly changing market limiting both long and short term growth. 

If you focus on seizing the opportunity,  building skills, relationships, and mindset, opportunity will always find you, and you’ll create a life where security becomes a byproduct—not the goal.

So the question I want you to ask yourself is this: Are you willing to sacrifice short-term comfort for long-term greatness? Are you going to settle for safety, or are you going to chase the life that most only dream of? 

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