Ever left a negotiation feeling like you “won” the deal… but lost your margin?
It’s a common trap. In high-stakes conversations, pressure pushes people toward discounts. But great negotiators know: You do know that price isn’t the only bargaining chip. Here’s how to win deals faster—and on your terms:
1. Boost Your Confidence—Believe in your value; if you don’t, neither will they. Prep yourself prior to the call. Know what your non-negotiables are and know what solutions and results you deliver.
2. Find Hidden Leverage – Is it speed, expertise, or a unique resource that you offer that can be worth more than a lower price?
3. Uncover Real Motivations—Ask questions that matter and that help you uncover what’s truly important to the client. Ultimately, this will help you close the deal.
4. Create Win-Wins Without Discounts – Instead of cutting into your margins, try this. Offer flexible terms, bundled value, or adjusted timelines instead.
5. Close with Clarity – Deal flow is important. Keep the deal moving forward by summarizing agreements, setting timelines, and asking for the decision.
The takeaway? Negotiation isn’t about fighting—it’s about guiding the conversation so both sides win… without sacrificing your bottom line.
Question for you: What’s the smartest negotiation move you’ve ever made?
